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Welcome, Southwest

Finally, low-cost air fares to Chicago have returned.

Chicago river and skyline at night

© Torsten Muller

What a difference competition can make.

On Nov. 5, the cheapest round-trip air fare between the Twin Cities and Chicago was $397. The next day, Dallas-based Southwest Airlines entered the market, and now it's $159.

Southwest won't start flying until March, but it's accepting reservations for travel between March 7 and May 8 on its new Twin Cities-Chicago Midway route. That's lowered fares that more than doubled after AirTran withdrew in May 2008.

Why fly Southwest? It's popular for lower prices, but also because it does not charge fees for baggage, snacks or changes. From Chicago, passengers can catch flights on Southwest to 47 other destinations; it carries more domestic passengers than any other airline. Twin Cities passengers have been clamoring for Southwest for years.

But other airlines will match Southwest's fares. And say you like to build up frequent-flier miles on those airlines. First, crunch the numbers: The 1,000 miles you'll get flying between the Twin Cities and Chicago is 1/25th what you'll need for a free domestic trip (assuming you can get one). That's a value of $8 for a $200 ticket.

So you may save $8, but when an AirTran or Vanguard is driven out of the market, you will pay an extra $200. It's a classic case of use it — or lose it.

Those of us who love to visit Chicago will use Southwest. And just in time, Chicago has introduced a new and better tourism web site: www.explorechicago.org. It also has a new Guide to Special Values, with deals and coupons.

Examples: two-for-one admission to the Museum of Science and Industry, two-for-ones on Chicago Architecture Foundation weekday walking tours and half off admission to Buddy Guy's Legends blues club. Planning a trip? See the Chicago stories.

Last updated on November 7, 2008

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